If you are just starting out and completely clueless about building your first website, you should consider using WordPress as a platform to launch your first online business.
WordPress is basically a website or blog builder for the average Joe. Despite of its simplicity (believe me, if you know how to type in Microsoft Word, sending emails and copy-paste, you have more than enough to use WordPress), the platform allows you to build complex sites from e-commerce stores, news portals to complex and layered membership-based websites.
Now, the key to a successful WordPress blog or website is SEO.
SEO stands for search engine optimization and it means ways to get your blog or website ranks high on search engines for certain keywords you want to target. Let’s say you have a blog or website about weight loss, then you want your website to appear on the first page or, if possible, on top of the search results whenever someone searches “how to lose weight” on Google.
In a sense, SEO is very powerful to market your online business because it basically gives you free targeted traffic from search engines. I am pretty sure someone who searches “how to lose weight” on Google is interested in information about weight loss and if your blog or website offers this, you already have a warm prospects coming in to see your offer.
Here are 10 quick SEO tips that you can use to help your WordPress blog or website ranks higher.
You need to be sure that you are using SEO-friendly permalinks on your WordPress site. By default your WordPress software contains web URL’s which contain question marks and numbers inside of them. These links are hard for the search engine web crawlers to attach themselves to. As a result your site will not be indexed as fast as it would normally be. WordPress also, however, does offer you the opportunity to create custom URL’s for both your permalinks and archives. You will be able to find this option under your Administration panel. All you will have to do is to choose the options panel then click on permalinks.
In the permalinks section of your WordPress marketing software you have the option of date and name based. This option will place the year, month, date, and post title in your URL. For the SEO webcrawlers it is best to have the site of your site appear in the front of this URL. So instead of using the basic URL you should choose the custom URL and create a link that has your site name appearing first.
Tags are a great addition to your site on a SEO standpoint. They will enable the search engines web crawlers’ crawl through your site more easily and also it will allow you to create specific pages for your tags and keywords. You can also install the Ultimate Tag Warrior for your WordPress.
4. Page Titles:
You will need to make sure you have good titles on all of your webpages. Just as you put the site name at the beginning of your URL you will need to do the same thing with your page title.
5. Post Titles:
The post titles that you choose should be clearly written. Do not stuff these titles with keywords that you are using to target your site or blog. Choose your keywords carefully when you are posting and get those words in your post title.
You will also need to cross link to your own posts and pages in your content. You do this by linking keywords to your relevant posts.
7. Relevant Posts:
Be sure to post links to related posts under all your postings. This will help the web crawlers that are crawling through your site and indexing all of your posts.
8. Ping Services:
Each time you post or edit either a posting or a page your WordPress blog can notify a variety of different sites that you have updated your blog. It is very important that you use this step.
9. Google Sitemaps:
Google has a tool for you that are called Google Sitemaps. This tool will help you index your site and allows you to tell Google which pages are the most important.
Categories will help you organize your content. If you have your permalinks turned on, the category names will appear in your URL. This is why it is very important that you name your category names very carefully. Try and make sure that you use keywords to name your categories and do not be afraid to make loads of them. WordPress gives you the ability to use sub categories and sub-subcategories so make as many categories you can. This way you are able to down your focus on certain keyword phrases.
Creating a WordPress site that is SEO-friendly is simple if you know how to do it correctly. Please note that all of these tips concern with “on-site SEO”, which means SEO actions that you can do on your own site. Another big part of SEO is “off-site SEO” and this means the actions you need to take to build your SEO score outside of your own site.
The off-site SEO part is the difficult part and it is the deciding factor in determining the success of your SEO. The off-site SEO method is all about building backlinks. I will explain more about this in a later post. Until then, please make sure that you have set your WordPress blog or website optimized from the inside first.