At this point, you should now have a good working understanding of affiliate marketing and how it works. At the same time, you should also have learned about the importance of building a highly targeted email list so that you can make money as an affiliate.
Now, in this article, I am going to dig deeper about creating a landing page. I need to share more about this because a landing page can make or break your affiliate success. You do not just want to have a landing page but you want a landing page that has high conversion so that you can get more subscribers and eventually more sales.
What is a Landing Page?
Let’s step back a little bit and let’s recap about what we have learned previously about landing pages.
Landing pages are also sometimes known as ‘sales pages’ or ‘squeeze pages’. Their role is essentially to offer you a single point from where you can convert your visitors into buyers.
This is different from an e-commerce store because it’s not a ‘shop’. Rather, it’s a page of text or images that all promote one single product. The text meanwhile is going to be entirely ‘sales’ oriented and with the sole goal of converting visitors into either subscribers or buyers and making the product sound amazing.
Over time, you will tweak and add to your landing page and this will let you create something that is optimized in its ability to get more subscribers or make sales. Eventually, what you’ll be left with is a single destination that gives you the best shot at turning visitors into subscribers or buyers.
You can then focus your marketing efforts on getting people to that landing page.
The idea of using a landing page is to “pre-sell” your customers or in other words warm up your visitors so that by the time they land on the actual product being promote, they already know what to expect.
Landing pages also tend to have some specific tropes that set them apart from more general web design and here they are:
- Lack of Chrome: A landing page usually has no other ‘chrome’ on it at all. Chrome refers to things like borders and menus that break immersion but provide the user with more control over their experience. Whereas on most websites you want your visitors to travel around and see different pages though, the aim of a landing page is to keep them right where they are. Thus, there are no menus, no adverts and no links – all there is the text and the images. The only link that can take someone away from your landing page will be the ‘Subscribe’ or the ‘Buy Now’ button. They can leave the site by clicking back or closing the tab of course but even that will often result in a pop-up window asking if they’re sure they want to leave.
- Thin, Narrow Design: Another common design trope of landing pages is to be long, thin and narrow. The idea is that the visitors will be hooked by your text as soon as they land on your page and from here they’ll then have to scroll gradually through the site. The reasoning for this type of design is that it is more effective at immersing your visitors in your text and getting them committed. As they scroll further and further down the page, they will feel as though they’re investing more of their time and effort into learning about your product. The theory then goes, that they’ll ultimately want to click ‘buy’ at the end because otherwise they’ll feel as though they’ve wasted their time. Narrow text is also eminently readable as it breaks it up and prevents it from being too dense. What’s more, our eyes will naturally want to flit to the next line when they get to the end of an unfinished sentence. Finally, the narrow design of a website also means that your audience gets taken further and further away from the top of the page – which on a mobile will make it harder for them to leave depending on the browser they’re using. If your goal is to get subscribers, your landing page should be short and sweet. The only content that must be in there is a headline describing what you have to offer, some bullet points about what your offer can do to solve your visitors’ problem and a sign up form.
- Color Scheme: Colors can make a difference. Commonly, the color scheme of a landing page will be either red, orange or blue largely. The reason for this is that this color has been shown to make us more impulsive. Simply seeing the color red has been shown to make people more impulsive and to raise their heartrate – as a result your audience will be significantly more inclined to click buy and to keep reading through the site. On the other hand, blue can symbolize trust and honesty.
- Positioning: Where should you put your ‘subscribe’ or ‘buy now’ button? Think it doesn’t matter? The rule is actually quite strict: other than being interlaced throughout the website, the ‘subscribe’ or the ‘buy now’ button should go at the bottom and on the far right. This is what’s known as the ‘terminal point’ because it’s the last point that your eyes will reach when you’re reading through the page. Positioning your button thus is important because it means that after they’ve read all your sales patter, they’ll then end up right on the button, rather than having to track around for it or read backwards. If you take a look at landing pages online, then you should find plenty of examples and if you mimic that style, you’ll be good to go.
Creating a Landing Page
The most important part of a landing page is actually the text. We’re not going to discuss that here though, as persuasive writing is a general skill that applies to a number of different aspects of your affiliate marketing strategy. We’ll come to that later…
Right now then, we’ll focus on how you can go about creating the landing page you’re going to sell from. The good news is that the nature of landing pages makes them easy to create. There are no menus, no animations and no fancy layouts – just a long, narrow tower of text and images.
The fastest and easiest way to create a landing page is to use OptimizePress 2.0. OptimizePress 2.0 is the landing page and sales funnel builder that I have been using for the last three years and it has always gotten better. The best thing about OptimizePress is that it offers a one-time payment option whereas some other landing page creators require you to pay monthly fees.
In the video tutorial below, I am showing you how easy it is to build a squeeze page using OptimizePress 2.0 and if you want to also use it, you can get it by clicking the button below the video.
Now, the reason OptimizePress 2.0 offers a one-time payment option is because you must install it on a self-hosted blog or website. For some, creating their own website or blog can look daunting and they prefer to go with a web-based option where they do not need to install anything. For these kinds of people, the best option available is ClickFunnels. I personally do not use it but I know a lot of marketers have been using it with success to create multiple landing pages and sales funnesl without the hassle to build their own website or blog first.
Split Test Your Landing Pages For Maximum Profits
The idea of a landing page is that everything geared up to helping you make the maximum possible sales.
This means everything from the text, to the layout, to the graphics, to the price.
Unfortunately, you're unlikely to get this right first go. Unless you're a highly experienced internet marketer, you probably need to hone your skills somewhat. Fortunately, there's a perfect way to do this which is with a process called 'split testing'.
Here, you publish two slightly different versions of the same website with just a minor tweak. From there, you can then see which performs the best and which generates most sales.
After getting enough traffic to make a relatively confident conclusion, you either keep or abandon that change based on sales. This is effectively natural selection and it allows you to evolve your site to the point where it's 100% optimized for selling your product to your audience.
The sorts of changes and tweaks you can experiment with vary but they include alterations to the text, the headers, the color schemes and more. You can automate this with a number of WordPress plugins, one of the best is Optimizely and Visual Website Optimizer.
Now that you know more about landing pages, you need to take action. Here are some recaps of what you need to do:
- Get a domain & hosting for your website: This is advisable if you want to look professional and authoritative. Your landing pages need their own top level domain and hosting. I suggest you build a WordPress website to host your landing pages and the professional hosting I have been using for three years is SiteGround.
- Get a high quality landing page builder: There are two options; you can use OptimizePress 2.0 if you own a WordPress website or you can use ClickFunnels if you do not have a website.
- Get an autoresponder: This is pretty clear why you need one. You capture emails on your landing pages and you need to follow them up automatically. My recommendation is GetReponse, which I have been using for three years.